Benjamin Moore is widely considered top-tier paint due to its superior durability, excellent hiding (coverage) capabilities, and proprietary Gennex® Color Technology, which ensures long-lasting, consistent color. Its high-quality, 100% acrylic-blended formula results in a smoother finish, better flow, and higher resistance to scrubbing, fading, and peeling.
Legendary Benjamin Moore Interior Paint provides better coverage, Zero VOCs, and high fade resistance. They stand out from their competition by manufacturing Gennex colorant, a formula that ensures their deepest colors are just as durable and washable as their white paints.
Yes, Sherwin-Williams is generally considered on par with Benjamin Moore, and both are top-tier, premium paint brands. While professional opinions vary, Sherwin-Williams is often favored for its application and frequent sales, whereas Benjamin Moore is praised for superior color depth and long-term durability.
Benjamin Moore is absolutely worth the price if you value superior coverage, longevity, and color accuracy. While premium lines can cost upwards of $70 to $90 per gallon, the time saved during application and the extended time between repaints offset the higher upfront cost.
Benjamin Moore exterior paints are known for their premium finish, excellent color retention, and outstanding durability. These high-grade products are loved by painting contractors and homeowners alike.
Commercial painting contractors generally purchase Benjamin Moore and Sherwin-Williams paints in 2-gallon cans, which brings cost savings to clients. Each brand charges roughly the same amount for their paint, including their top-quality premium paint.
Benjamin Moore is generally considered the superior paint for durability, finish quality, and color richness, while Behr offers better value and DIY-friendly coverage at a lower price point.
Benjamin Moore revealed their customers' number one choice is White Dove. According to Arianna Barone, color marketing manager at Benjamin Moore, it's regularly topped their best-selling list for years. “White Dove is a go-to for homeowners, contractors and designers alike,” Barone says.
Benjamin Moore is widely considered the superior paint brand over Valspar due to its exceptional coverage, durability, and proprietary Gennex colorant system. However, it comes at a premium price. Valspar is a solid, budget-friendly DIY option, but it often requires more coats.
Paint: A gallon of Benjamin Moore paint can range from ~$56 to ~$100.
For Coverage: Sherwin Williams SuperPaint takes the lead. For Value: Benjamin Moore Ultra Spec 500 is the clear winner. For Budget Projects: Benjamin Moore Super Hide offers solid performance at a low price.
Red is universally considered the hardest paint color to cover. Vibrant red pigments are highly transparent and inherently prone to bleeding through subsequent layers. Other notoriously difficult colors to cover include black, dark blue, dark green, and bright yellow.
Based on 2026 industry ratings, Benjamin Moore is frequently ranked the highest overall for quality, durability, and color, with their Aura line often cited as best-in-class. Sherwin-Williams (especially Emerald) is a top competitor often ranked #1 for consumer satisfaction, while Behr (at The Home Depot) is highly rated for performance and value.
Choose matte for a low-glare, modern look that hides wall imperfections but is harder to clean. Choose eggshell for a slight, velvety luster that is more durable, easier to wipe down, and ideal for everyday use.
With our acquisition in 2000 by Berkshire Hathaway, Benjamin Moore joined a family of companies under the direction of Warren Buffett, which embodies success and is distinguished by sustainable brands that shine through the clutter of competition.
Benjamin Moore's most popular paint colors are dominated by versatile neutrals and classic whites. Leading the list is White Dove OC-17, a universal, slightly warm white, followed closely by Pale Oak OC-20 and Revere Pewter HC-172.
Whether Home Depot paint is as good as Sherwin-Williams depends on the specific product line. While professional painters generally favor Sherwin-Williams for durability and application, top-tier Home Depot paints like Behr Dynasty and Behr Marquee frequently rival and sometimes outperform Sherwin-Williams in consumer testing.
Choose a Satin or Semi-Gloss Paint
Paints with a glossy sheen—like satin or semi-gloss—are best for humid rooms. Instead of absorbing moisture like matte or eggshell paint, they deflect it. Glossy paints can resist moisture because they have a more complex finish.
Grades of Benjamin Moore Paint
There are four major interior paint quality categories produced by Benjamin Moore. The quality tiers are Super Hide, Super Spec, Regal, and Aura, in ascending order.
Avoid painting bedrooms in high-energy or intensely saturated colors like bright red, vibrant orange, or deep purple, as they can disrupt sleep and cause anxiety. Designers recommend steering clear of dark, gloomy shades like black or charcoal (especially in low light), as well as neon tones or cold, flat greys that make a room feel clinical.
Benjamin Moore does not sell its products at large chain home improvement retailers like Home Depot, Lowe's, Walmart or Target. We have a longstanding commitment to sell our paint and stains exclusively at paint, decorating and hardware retailers in the U.S., Canada and globally.
Benjamin Moore's highest-quality and most premium line is Aura. It is an ultra-premium paint known for unmatched color depth, rich pigment load, and exceptional long-term durability.
The BEHR® Professional Products & Services Program is committed to meeting the nationwide needs of professional painters, contractors, remodelers, and property owners/managers through high-quality products and services.