Benjamin Moore commands a premium price ($60–$110+ per gallon) because it formulates its paint to the highest standard rather than building it for a specific budget.
Benjamin Moore is widely considered top-tier paint due to its superior durability, excellent hiding (coverage) capabilities, and proprietary Gennex® Color Technology, which ensures long-lasting, consistent color. Its high-quality, 100% acrylic-blended formula results in a smoother finish, better flow, and higher resistance to scrubbing, fading, and peeling.
A gallon of Benjamin Moore paint typically costs between $60 and $110, depending on the specific product line and finish.
Benjamin Moore is absolutely worth the price if you value superior coverage, longevity, and color accuracy. While premium lines can cost upwards of $70 to $90 per gallon, the time saved during application and the extended time between repaints offset the higher upfront cost.
Yes, on average, Benjamin Moore paints are slightly more expensive than Sherwin-Williams. However, prices fluctuate based on the specific product lines and the frequent sales events Sherwin-Williams offers.
Commercial painting contractors generally purchase Benjamin Moore and Sherwin-Williams paints in 2-gallon cans, which brings cost savings to clients. Each brand charges roughly the same amount for their paint, including their top-quality premium paint.
For Coverage: Sherwin Williams SuperPaint takes the lead. For Value: Benjamin Moore Ultra Spec 500 is the clear winner. For Budget Projects: Benjamin Moore Super Hide offers solid performance at a low price.
Grades of Benjamin Moore Paint
There are four major interior paint quality categories produced by Benjamin Moore. The quality tiers are Super Hide, Super Spec, Regal, and Aura, in ascending order.
The best value paints balance affordability with strong coverage and durability, saving you time on multiple coats. Top recommendations include Behr Premium Plus (around $30/gallon) at Home Depot, Valspar Signature/2000 at Lowe's, and Sherwin-Williams SuperPaint.
Benjamin Moore is generally considered the superior paint for durability, finish quality, and color richness, while Behr offers better value and DIY-friendly coverage at a lower price point.
Save on Benjamin Moore paint by signing up for their email list for 10% off, checking for rotating seasonal promos (like $20 off or 20% off exterior paint), or asking your local independent retailer directly for bulk or contractor pricing on large orders.
Here are five paint colors that real estate professionals and designers consistently recommend to help homes sell faster and for more:
For bathroom walls, satin is generally better than eggshell. Satin has a slightly higher sheen, which makes it more durable, easier to wipe down, and much better at repelling the moisture and mildew common in humid bathrooms.
Benjamin Moore is widely considered the superior paint brand over Valspar due to its exceptional coverage, durability, and proprietary Gennex colorant system. However, it comes at a premium price. Valspar is a solid, budget-friendly DIY option, but it often requires more coats.
Choose matte for a low-glare, modern look that hides wall imperfections but is harder to clean. Choose eggshell for a slight, velvety luster that is more durable, easier to wipe down, and ideal for everyday use.
Red is universally considered the hardest paint color to cover. Vibrant red pigments are highly transparent and inherently prone to bleeding through subsequent layers. Other notoriously difficult colors to cover include black, dark blue, dark green, and bright yellow.
There is no single "number one" paint brand, as the top pick depends on whether you prioritize professional quality, overall sales, or ease of purchase. The three leading brands in the US excel in different categories:
In general terms, at the top of the league of paints are four names – Dulux, Crown, Johnstone's and Farrow and Ball. Dulux comes in two forms, standard and trade, as does Crown, while Johnstone's is a predominantly trade paint and Farrow and Ball comes in only one standard, high quality form.
Most walls require two coats of paint to achieve a true color, even sheen, and proper durability. You may only need one coat if you are applying the exact same color over a surface in good condition. Three or more coats are often necessary when making a drastic color change (e.g., dark to light).
Colors that never go out of style are universally versatile, deeply tied to nature, and serve as the perfect base for your wardrobe or home. These timeless hues—ranging from crisp neutrals to earthy classics—provide long-term flexibility and elegance regardless of passing trends.
Most Popular Benjamin Moore Colors
Cool gray is being replaced by "mushroom" neutrals (warm taupes and greys with subtle green or violet undertones), warm earthy khakis, and soft, natural sages.
For trim, satin is the superior choice over eggshell. Satin provides higher durability, withstands frequent wiping, and offers a slight, elegant luster that makes architectural features stand out. Eggshell is generally too soft for high-traffic trim areas and is best reserved for walls.
Benjamin Moore's 2026 Color of the Year is Silhouette AF-655. It is a rich, warm, and sophisticated blend of espresso brown (burnt umber) with delicate charcoal undertones.