Kleenex frequently refreshes its tissue box designs to keep up with contemporary home decor trends, elevate their products into stylish domestic items, and appeal to younger consumers. Rather than blending into the background with basic, repetitive patterns, their branding initiatives focus on making the boxes bolder and more expressive.
In 2023 Kimberly-Clark announced that it would no longer be selling the brand in Canada, citing transportation costs. It had a 16 percent market share at the time, but the cost of shipping meant profitability was low.
British people simply call Kleenex "tissues".
Kleenex® is the #1 brand of facial tissue in North America, trusted by more consumers than any other. Each tissue features small blue dots on the interior layer, which signal they're anti-viral.
The best facial tissue brands are Puffs and Kleenex, each excelling depending on your needs. Puffs is widely celebrated for its superior plush softness and cushiony feel, while Kleenex remains the top choice for everyday reliability, durability, and a wide variety of stylish, decorative box designs.
Gynecologists recommend choosing white, unscented, and unbleached toilet paper to maintain vaginal health. To prevent irritation, burning, or recurrent infections, doctors suggest avoiding heavily dyed, fragranced, or "ultra-soft" papers that leave behind lint.
Puffs Ultra Soft is the best facial tissue we tested. The two-ply Puffs Ultra Soft very narrowly edged out the three-ply Kleenex Ultra Soft tissues. While the Kleenex brand felt slightly softer, the reusability and durability over the continued use of Puffs made it stronger.
The Kleenex® Tissue inside is made from nearly 100% virgin fiber. While we are developing alternative fibers for future use, virgin fiber is currently used because it provides the superior softness you expect from Kleenex® Tissue.
Facial tissues largely replaced cloth handkerchiefs during the 1930s to 1950s, following Kleenex's shift in marketing toward "disposable handkerchiefs". While introduced in 1924 to remove cold cream, user demand for a sanitary, throwaway option for runny noses caused the company to pivot to this new use by 1930.
That sudden color change is actually an intentional feature! Many tissue brands, particularly Kleenex "Professional" boxes designed for businesses and hotels, shift from white to an off-white or yellowish color during the bottom portion of the box.
British people most commonly call it toilet paper or a toilet roll.
The term tights alone refers to all such garments regardless of whether they are sheer lingerie or sturdy outerwear. In American English, the term "tights" typically refers to pantyhose-like garments made from thicker material, which are generally opaque or slightly translucent.
Winder said he believes the company is discontinuing its Kleenex facial tissues in Canada because private label products, which are products that a retailer gets produced by a third-party but sells under its own brand name, have taken a bigger share of the market in recent years.
The regulations use powers under the Environmental Protection Act 1990. Wet wipes will be banned in Wales from 18 December 2026, Northern Ireland from 18 May 2027, and England from the 19 May 2027.
Before the mass production of toilet paper in the 19th century, people relied on whatever materials were readily available. Depending on climate, wealth, and local geography, humans cleaned themselves using water, large leaves, moss, animal fur, snow, or even repurposed everyday objects like seashells and corncobs.
In Japan, handkerchiefs (hankachi) are everyday essentials used to dry hands in public restrooms, wipe away sweat during humid summers, and clean up small spills. They are a staple of personal etiquette and are routinely kept in pockets or bags.
Around 70% of the world doesn't rely on toilet paper in the way we do, turning to water before tissue.
The best non-toxic toilet papers are free of PFAS, BPA, chlorine bleach, dyes, and synthetic fragrances. Top recommendations prioritize unbleached or processed Elemental Chlorine-Free (ECF) / Process Chlorine-Free (PCF) methods, utilizing 100% bamboo or recycled paper.
Kleenex and similar facial tissues are dusty primarily because of how they are manufactured to be as soft as possible. Manufacturers use microscopic short hardwood fibers (like eucalyptus) and put the paper through a "creping" process that intentionally weakens the bond between fibers, causing tiny particles to easily detach.
Yes, Kirkland tissues are widely considered just as good as, if not better than, Kleenex, especially for softness and value. While they generally perform exceptionally well, there are a few minor trade-offs to keep in mind based on user consensus:
Using a brand name like Kleenex to refer to the general product category (tissue) is called a genericized trademark or proprietary eponym.
Here are some options to consider: