Benjamin Moore's two most popular and "whitest" whites are Chantilly Lace OC-65 and Super White OC-152. Both feature little to no undertone, offering the purest and cleanest finish possible.
White Dove OC-17
Benjamin Moore's long-time most post popular off white is White Dove—a smooth, classic off white with barely-there gray undertones. It's a rich, complex white that will warm up a bit under certain lighting conditions, but a gray base keeps it from appearing yellow.
White Dove is my favorite Benjamin Moore White Paint Color. White Dove is one of the most versatile shades of white, accommodating a buttload of interior finishes and varying paint colors. It doesn't come off as creamy and warm as Cloud White (below), but also isn't as clean as Chantilly Lace (below).
Benjamin Moore’s warm whites soften spaces without feeling stark. They feature soft, cozy undertones of cream, beige, or greige rather than cold blue or gray. The most popular, versatile options range from bright to deeply creamy, depending on your room's lighting.
To find a white paint that avoids yellow undertones, look for bright, modern whites with subtle gray or blue bases, or warm whites with beige or violet undertones.
The best creamy white paint colors deliver warmth and softness without looking yellow or stark. Top choices include Sherwin-Williams Alabaster for balanced versatility, Benjamin Moore Swiss Coffee for a cozy and chalky designer favorite, and Benjamin Moore White Dove for a timeless, bright, and slightly modern warm white.
Timeless is an ultra-pale cream with a delicate floral feeling. One of our favourites, this tone can be used anywhere you might usually apply white, but gives a softer effect and a warm glow.
“What is Benjamin Moore's 'most pure' white paint?” We get this question all the time. From hundreds of white and off-white colors, we've narrowed it down to Chantilly Lace OC-65 and Super White OC-152. Both have little to no visible undertone, making them two of our “whitest white” paint colors.
Don't use Simply White as a wall color with much darker trim and ceiling white colors such as BM White Dove, SW Pure White, BM Swiss Coffee, etc. It will make the darker trim and ceiling white colors look dirty. Avoid Simply White with Carrara marble; working with such a warm paint color is too cold.
Joanna Gaines' go-to white paints are all part of her exclusive Magnolia Home by Joanna Gaines paint line. Her favorites are tailored for specific looks and spaces:
Benjamin Moore named Simply White OC-117 as its official Color of the Year in 2016. It remains one of their most popular bright, warm whites.
White Dove is more creamy while Chantilly Lace is more neutral. White Dove has an LRV of 83.16, Chantilly Lace has an LRV of 90.04. White Dove is a warmer white while Chantilly Lace wins for the whitest white. White Dove looks best in southern or northern exposures.
The most popular white paints are versatile, universally flattering shades. Top industry favorites include Sherwin-Williams Alabaster (a soft, creamy warm white), Benjamin Moore Chantilly Lace (a crisp, neutral white), and Benjamin Moore White Dove (a timeless off-white).
10 Cool White Colors by Benjamin Moore
Natural White™ is the lightest of warm whites and also one of our most popular. Loved by home renovators and interior designers alike, this versatile white will brighten any space. It is perfect for main walls inside and out and ideal for exterior features. It never fails to impress.
As you can see from the kitchen above White Dove ticks all the boxes. It's white but without a ton of undertone showing through. It pairs perfectly with darker colours and doesn't feel too sterile or cold.
In north-facing rooms—notorious for casting cool, bluish tones—Simply White brings warmth without looking yellow. In south-facing rooms, the color maintains its brightness without overwhelming a space. Even in artificial light, it resists looking dingy.
To make a home look expensive, rely on sophisticated neutrals, earthy greens, or muted blues rather than stark whites or highly saturated brights. High-end spaces feel cohesive and intentional, using layered tones, natural materials, and high-quality finishes to create a calm, custom feel.
Whether Simply White (by Benjamin Moore) looks "too yellow" depends entirely on your room's lighting and surrounding decor. It is a bright, warm white with subtle yellow undertones. While it reads as a crisp white in bright natural light, it can take on a distinct yellow or creamy hue in dim rooms or under warm artificial lighting.
Benjamin Moore’s most popular off-whites provide soft, versatile, and warm finishes that work perfectly for interiors, trim, and cabinetry.
The "whitest" paint depends on your needs. For everyday commercial paints, Behr Ultra Pure White (PR-W15) and Sherwin-Williams High Reflective White (SW 7757) are the brightest, offering the highest Light Reflectance Values (LRV). For record-breaking scientific coatings or extreme art, specialized options exist.
Neutral and warm earthy tones consistently yield the highest return on investment by creating a clean, modern canvas that appeals to most buyers.
Decorator’s White (OC-149 / CC-20) by Benjamin Moore is a highly popular, cool-leaning soft white with a subtle gray and occasional blue-violet undertone. It offers a sleek, modern aesthetic without feeling stark or sterile, making it highly versatile for both walls and trim.