What is the hardest color of car to sell?

Author: Carleton Cartwright  |  Last update: Tuesday, May 26, 2026

Worst Car Colours for Resale Value:
  • Gold: While it may be a unique choice for some, gold cars often have lower resale values as they may be seen as dated or less universally appealing.
  • Purple: As a less common and quite specific colour, purple cars can be harder to sell and might fetch a lower resale price.

What color car has the lowest resale value?

Popular colors like Black, White and Silver depreciate at a rate close to average. If resale value is important to you, you'll probably want to steer clear of gold and brown, colors that depreciate far worse than average.

What color car not to buy?

According to the National Insurance Crime Bureau (NICB), black, silver, white, green and gold are the colors most associated with vehicle thefts. Colors that more easily blend in with a crowd–white, gray, silver and black–tend to be reported stolen the most.

What color cars are most unused?

The most uncommon car colors
  • Green: 2%
  • Orange: 0.5%
  • Beige: 0.5%
  • Brown: 0.4%
  • Yellow: 0.2%
  • Gold: 0.1%
  • Purple: 0.1%

What color car sells for the most money?

As of June 2023, the car colors that retain a higher resale value are:
  • Yellow (13.5% value lost over three years)
  • Orange (18.4% value lost over three years)
  • Red (20.6% value lost over three years)
  • White (21.9% value lost over three years)
  • Blue (22.0% value lost over three years)
  • Gray (22.5% value lost over three years)

The color of your car can impact your trade-in and resale value

What color makes a car look expensive?

Pearl White – White cars with a pearl finish offer a sense of purity and high-end appeal. The pearlescent effect adds depth and complexity to the paint, making the vehicle stand out as luxurious and well-crafted.

Which car has the lowest resale value?

Worst Cars for Resale Value After 5 Years
  • Nissan LEAF. Read our residual value analysis and view the Nissan LEAF depreciation curve here.
  • Nissan Armada. Read our residual value analysis and view the Nissan Armada depreciation curve here.
  • Ford F-150. ...
  • GMC Yukon XL. ...
  • Nissan Maxima. ...
  • Chevrolet Camaro. ...
  • Ford Mustang. ...
  • Ford Edge.

What car color is hardest to sell?

Worst Car Colours for Resale Value:
  • Gold: While it may be a unique choice for some, gold cars often have lower resale values as they may be seen as dated or less universally appealing.
  • Purple: As a less common and quite specific colour, purple cars can be harder to sell and might fetch a lower resale price.

What color car gets stolen the most?

Common colours that blend in well (like black, grey, and silver) are more likely to be stolen as they are easier to sell. Resale Value: Cars in less common colours may have a lower resale value in black markets, reducing their attractiveness to thieves who are looking for high-demand vehicles.

What is the most expensive car color to insure?

The color of your car doesn't affect your insurance rate. Instead, your insurance company uses other information, like your car's age, location, usage, and your driving record, to help determine insurance rates. Learn more about the factors that impact auto insurance pricing.

What color car looks the cleanest?

White, gray, and silver are the most straightforward colors to keep clean. Lighter hues, in contrast to most dark colors, barely show dirt. Darker colors need more effort to look attractive. The deeper the color, the more scratches you'll notice and the longer you'll have to spend polishing body panels.

What color car is least stolen?

Even purple, yellow, and red cars don't really attract thieves. Thieves might think, “too much color, not worth it.” Perhaps it's because these brightly colored cars are easier to spot and harder to resell, making them less appealing targets.

What color car gets pulled over the most?

According to the National Motorists Association, white-colored vehicles get pulled over the most. That said, red vehicles come in second, followed closely by gray and silver. Unsurprisingly, white cars are stopped by law enforcement because it's the most common vehicle color.

What is the most attractive car color?

White tops our list as the hottest color for cars 'cause it's just so fresh and clean. The reason why white works so well is that it can be used to create the most visually-appealing contrast between the main body of the car and smaller parts like the wheels, grill, or windows.

What color car gets hit less?

Overwhelmingly, white is considered the safest car color with the lowest risk of being struck.

What is the least desirable car color?

Maroon, pink and cream remained the least popular colours, comprising just 604 registrations combined. Meanwhile, orange, bronze, turquoise and brown fell in popularity compared with 2023 volumes.

Which color car would you avoid?

Black Cars

At least one study found that you're 47 percent more likely to be in a crash if you drive a black vehicle. Other studies also find that black is the most dangerous color, but offer a more reserved projection.

What is the rarest color car to find?

1 Austin Yellow

Yellow is the least popular color found on any vehicle and Austin Yellow is, without question, one of the most polarizing yellow paints ever released. A strange, ultra-metallic blend of yellow and green can only be described as the first color that comes to mind when thinking about toxic waste.

What color cars sell fastest?

White is the most popular color choice for car buying, and experts say it's the safest. Also, they're among those getting stolen the most.

What is the most aggressive car color?

Multiple studies have concluded that black is the most dangerous color car you can drive. Black vehicles are involved in significantly more crashes than other color cars. Most researchers believe that this is likely due to the fact that black cars can be really tough to see.

What car color hides dents the best?

Car Colors That Hide Scratches and Dents Best
  • Silver. Silver is one of the maximum popular selections for cars and for the exact cause. ...
  • Gray. Gray, like silver, has a neutral tone which is exceptional for hiding imperfections. ...
  • White. ...
  • Beige / Champagne. ...
  • Blue (Light or Mid-Tones) ...
  • Black. ...
  • Red. ...
  • Dark Green.

Which car is easiest to sell?

Which Used Cars Are Selling the Fastest in 2024?
  • Lexus NX 250.
  • Kia Niro Plug-In Hybrid. ...
  • Lexus IS 500. ...
  • Toyota Highlander Hybrid. ...
  • Lexus NX 350. ...
  • Toyota Corolla Hybrid. ...
  • Mazda MX-5 Miata. ...
  • Honda CR-V Hybrid. ...

What cars are not selling well?

The Slowest-Selling New Vehicles
  • Alfa Romeo Giulia—99 Days to Sell (Avg.)
  • GMC Terrain—102 Days to Sell (Avg.)
  • BMW X2—105 Days to Sell (Avg.)
  • Mini Countryman—105 Days to Sell (Avg.)
  • Jaguar F-Type—105 Days to Sell (Avg.)
  • BMW X7—110 Days to Sell (Avg.)
  • Audi A4—115 Days to Sell (Avg.)
  • Buick Encore GX—120 Days to Sell (Avg.)

What devalues a car most?

Understanding Why Cars Depreciate

Automotive sources use a formula that assumes average ownership of five years to determine its depreciation value. High mileage on a car tends to be one of the key factors in determining deprecation, while other sources can be poor quality of the car, bad design, and repair expenses.

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