GRAY AND WHITE What's the best house color for resale? Simple tones, such as gray and white, tend to be popular no matter the geographical area and can help your home sell. These colors are used often in the highly sought-after new, modern looks.
Neutral Colors Have the Best Resale Value
A 2019 study by Zillow analyzed over 135,000 photos from sold homes across the United States. The study found that homes with dark gray or light blue-gray exterior colors sold for more than similar homes with other colors.
White is one of the best colors for selling a home because it's simple, timeless, and not influenced by personal taste, which allows potential buyers to see it as their own blank canvas. And when buyers can see your home as a blank canvas, it dramatically increases the pool of buyers you appeal to.
However, experts say variations of white room ideas can be effective in adding value to your home. 'It may sound boring but classic neutrals in white and off-white colors are the safest bets when trying to increase the value of your home for sale,' agrees Katharine Rhudy, designer at Reed & Acanthus.
Neutral Paint Colours
Neutral shades are a solid pick for decorating to sell your house. This group of colours tend to be quite effective in attracting a wide range of potential buyers as it offers a soft unassuming backdrop.
From oxblood to navy to warm white, these colors create a luxurious look, and there are plenty of ways to infuse your home with them. You could add a large piece of furniture, like a statement couch.
"While bold colors like deep reds, greens, or bright oranges can be attractive to certain homeowners, they can decrease a home's value by making it harder for potential buyers to picture themselves in the space," explains Mike Fabbri, at The Agency New York.
Various studies have been conducted to understand the impact of house color on sales. A notable study of over 135,000 homes by Zillow Digs found that white and beige exteriors tend to receive the highest boost in resale value. Additionally, gray and blue were also shown to perform well in terms of sale price.
2024: Peach Fuzz
The soft, heartfelt hue expresses the desire to nurture kindness, compassion, and connection. All of this helps foster a peaceful future and everlasting coziness.
While white will never be completely out of style, we are seeing a resurgence of more earthy tones. The return of the seventies has been influencing interior trends for 2024; with a palette of warm taupes, tan browns, and caramel tones seeing a sharp renewal.
That's why red is considered the best color for advertising. Red is also the color of danger. If you want to sell “safety,” give up on red.
Mid-tone Gray
According to Zillow's survey, recent and prospective buyers liked homes with black front doors the best, followed by homes with mid-toned gray front doors.
Age could bring down a home's value, especially if the home needs work. Buying a fixer-upper can translate to all kinds of additional costs. There are cosmetic concerns such as an outdated kitchen or a less-than-modern floor plan, and then there are functional issues like problems with the home's roof or plumbing.
What Are the Worst Colors for Resale? The most off-putting color for buyers is red, according to the 2024 “Paint and Color Trends Report” from Fixr. For its report, the home remodeling site polled 71 interior designers and home stagers, and 59 percent agreed that red turns away buyers.
Home Exterior Colors to Avoid
There are still unpopular colors that might reduce the value of your home to a greater extent when painted on your exterior. Some of the colors to avoid include shades of pink, brick red, straw yellow, dark greens, and any exceedingly dark and bold pellets.
Best Neutral Exterior Paint Colors for Resale
Shades of gray: Gray is the best exterior house color for resale value right now. From light slate to deep charcoal, gray's versatility lets it pair beautifully with stone, white trim and a multitude of accent colors.
In the battle of colors, the lighter shades—white, beige, and grey—claim victory in longevity. These hues cleverly reflect sunlight and heat, preventing the paint from succumbing to expansion and contraction, thus preserving its life.