1. Warm neutrals. No doubt the most popular advice from color experts is to opt for warm neutral hues to add value to your home.
For the home exterior, the most attractive color to new homebuyers is somewhere between light gray and beige, or “greige.” It's a soothing color with an organic feel. Also, adding contrast with darker colors on shutters, front doors, and trim can create a standout exterior.
In this article, we'll explore why beige is taking over and how to use it in your home. Beige is replacing gray as a popular interior color, offering warmth and versatility for various design styles.
Neutral Colors Have the Best Resale Value
A 2019 study by Zillow analyzed over 135,000 photos from sold homes across the United States. The study found that homes with dark gray or light blue-gray exterior colors sold for more than similar homes with other colors.
The most appealing color to paint the inside of a home when selling it is usually a neutral color, such as white, beige, or gray. These colors appeal to the majority of buyers and provide a blank canvas that allows them to easily visualize their own belongings and style in the space.
White is one of the best colors for selling a home because it's simple, timeless, and not influenced by personal taste, which allows potential buyers to see it as their own blank canvas. And when buyers can see your home as a blank canvas, it dramatically increases the pool of buyers you appeal to.
That's why red is considered the best color for advertising. Red is also the color of danger. If you want to sell “safety,” give up on red.
From oxblood to navy to warm white, these colors create a luxurious look, and there are plenty of ways to infuse your home with them. You could add a large piece of furniture, like a statement couch.
While white will never be completely out of style, we are seeing a resurgence of more earthy tones. The return of the seventies has been influencing interior trends for 2024; with a palette of warm taupes, tan browns, and caramel tones seeing a sharp renewal.
Beige: The Neutral Backbone of Any Room
This versatile neutral never goes out of style because it effortlessly complements any space while adding warmth and balance. Its ability to blend into different décor styles has made it a go-to for creating cozy, welcoming rooms.
"We're moving away from gray and neutrals with cool undertones as a trend toward warm neutrals, like modern beiges and taupes, to warm up the design of our spaces." With the current design trend moving away from cool neutrals and towards warmer tones, Banbury says Khaki is a color to embrace in 2025.
Pale taupe, tan, and dark vanilla were some of the most popular shades of beige found across celebrity homes. Not far behind, green and gray each make a strong showing in 49% of celebrity homes.
What Are the Worst Colors for Resale? The most off-putting color for buyers is red, according to the 2024 “Paint and Color Trends Report” from Fixr. For its report, the home remodeling site polled 71 interior designers and home stagers, and 59 percent agreed that red turns away buyers.
Age could bring down a home's value, especially if the home needs work. Buying a fixer-upper can translate to all kinds of additional costs. There are cosmetic concerns such as an outdated kitchen or a less-than-modern floor plan, and then there are functional issues like problems with the home's roof or plumbing.
Primary Suite Addition
Adding a primary suite that includes a large primary bathroom and walk-in closet is not only a functional and smart choice for day-to-day living, it's a good investment. This type of addition brings, on average, a 63% return.
Overall: Put It in Neutral
White, gray, beige and taupe tones are favorites for designers and homeowners alike because they work overtime to visually enlarge small spaces and brighten shadowy rooms. Neutral hues also enable potential buyers better visualize themselves living in the home.
Research consistently shows that colors like red and blue can trigger impulse purchases and convey trust, respectively. Red captures attention, creating urgency, while blue fosters a sense of reliability and calm. Implementing these insights in your marketing strategy can enhance engagement and drive sales.
Green is one of the most welcoming colors out there thanks to its connection to the natural world that will instantly create a calming atmosphere. For a welcoming scheme choose natural tones like sage green – it's so easy to live with and there are lots of colors that go with sage green, like fresh, bright pastels.
Attracting Money: Decorate in Red, Purple or Green
Purple and green are also key colors for attracting prosperity but there's a hitch. "If you really can't stand the color green, it won't work for you. But if you do love purple, paint a wall lavender or add a violet throw to your couch.