Whirlpool®, the flagship brand of Whirlpool Corporation, is perfect for your family-oriented customers in need of appliances that will make household tasks simple. The brand has thoughtfully balanced the latest technology with features that exceed expectations and help homeowners better care for their family.
The company markets its namesake flagship brand Whirlpool alongside other brands including Maytag, KitchenAid, JennAir, Amana, Gladiator GarageWorks, Inglis, Estate, Brastemp, Bauknecht, Ignis, Indesit, Consul, and, in Europe, Hotpoint (in the Americas, the Hotpoint brand is controlled by Haier).
GE and Whirlpool are not the same company. They are separate entities, each with its own history, product lines, and brand identity.
About Whirlpool
Most of their products are between the mid- to high-price range, although they still have things for every budget, which is why they are considered a reliable and recognized brand. Since 2006, Whirlpool has owned Maytag, but they are independent appliance manufacturers.
Manufacturers. Whirlpool was one of the main manufacturers of Kenmore products, having manufactured some of Kenmore's electrical appliances, such as side-by-side refrigerators, top-loading washing machines and matching dryers, and dishwashers.
The Maytag Corporation is an American home and commercial appliance company. The company has been owned by Whirlpool Corporation since April 2006. Newton, Iowa, U.S.
Whirlpool has proudly been one of the top American-made appliance brands for over 100 years. In fact, Whirlpool has manufacturing facilities all over the United States and has several products that reside in homes across the country.
No, Whirlpool and Frigidaire are not the same brand. Whirlpool Corporation owns several appliance brands, but Electrolux owns Frigidaire.
Whirlpool sells products under a wide variety of other brand names that include KitchenAid, Maytag, Amana, Jenn-Air, and Consul. The company began in 1908 when Lou Upton first sold electric washing machines to Sears. Whirlpool grew from there to a 2024 market cap of $4.91 billion in 2024.
If you're looking for a machine that will last for many years and can handle heavy use, Maytag may be worth the higher upfront cost. If you want a more affordable option with modern features and good energy efficiency, Whirlpool is an excellent choice.
Made in America
Behind every one of our appliances is the work of 16,000 dedicated U.S. employees. From refrigerators to dishwashers, ovens to ranges, washers to dryers and air conditioning units to water heaters, many of our products are Made in America at our nine manufacturing facilities.
JennAir®: Luxury, Dynamic, Connected
JennAir® appliances are proof that beauty doesn't just come in the form of home decor. This brand reinvents standard appliances, turning refrigerators, ovens, cooktops and more into statement pieces that are as high performing as they are luxurious.
As the last-remaining major U.S.-based manufacturer of kitchen and laundry appliances, the company is driving meaningful innovation to meet the evolving needs of consumers through its iconic brand portfolio, including Whirlpool, KitchenAid, JennAir, Maytag, Amana, Brastemp, Consul, and InSinkErator.
What's new: China has approved leading microwave oven manufacturer Galanz's purchase of 61% of Whirlpool China Co. Ltd., the Chinese arm of one of the top U.S. makers of home appliances like washing machines and refrigerators.
Our Top Pick: LG produces excellent refrigerators that perform well in our tests and receive high satisfaction ratings from consumers, including our survey participants. The Smart French Door Refrigerator with Dual Ice Maker stands out for its simple, user-friendly design and customizable features.
While GE may offer more high-end features, Whirlpool excels in providing solid construction and practical features that meet the needs of most households without the added cost of luxury. For budget-conscious consumers seeking durable appliances, Whirlpool is often the better option.
Kenmore is a brand, not a manufacturer. It's owned by Sears, but the appliances themselves have been made by other manufacturers for over 100 years. Whirlpool was one of the biggest manufacturers of Kenmore appliances, along with LG, Electrolux, GE, and others.
Which Is Better, Frigidaire or Whirlpool? Both brands offer exceptional build quality, a wide selection of models, and a range of price points. Frigidaire offers more low-to-mid-range options, while Whirlpool is known for slightly higher quality and better energy efficiency across its product lineup.
The most common reasons your Whirlpool refrigerator is not working are a defective electronic control board, bad temperature control thermostat or a locked compressor.
Whirlpool (WHR) Ownership Overview
Approximately 50.98% of the company's stock is owned by Institutional Investors, 0.80% is owned by Insiders, and 48.22% is owned by Public Companies and Individual Investors. The ownership structure of Whirlpool (WHR) stock is a mix of institutional, retail, and individual investors.
GE Appliances is an American home appliance manufacturer based in Louisville, Kentucky. It is owned by Haier Smart Home Company, a publicly-traded affiliate of Haier, after an acquisition from General Electric in 2016.
A: Yes, KitchenAid is a subsidiary of Whirlpool Corporation.
GE Appliances, a Haier company, has our global headquarters in Louisville, Ky. As a company, we're proud to create a relationship with our owners that spans the life of your appliances.
A Brief History of LG Electronics
Over the years, LG has diversified its product lines, producing everything from home entertainment systems to smartphones and, of course, household appliances. Today, LG operates as part of the larger LG Corporation, one of South Korea's largest conglomerates.