Behr's two most popular and widely celebrated white paints are Ultra Pure White and Swiss Coffee. Ultra Pure White serves as the brand's cleanest, truest white with zero undertones, while Swiss Coffee is a classic, creamy, warm white with soft, inviting character.
That's where Behr's latest list comes in: These were the brand's most popular paints of 2025, spanning every color family.
Alabaster is often considered one of the most popular white paint colors because of its creamy undertone and versatility. It balances brightness with warmth, making it an ideal choice for bedrooms and living spaces where comfort matters most.
Transform your home with BEHR's 2026 Color of the Year, Hidden Gem. Read on to get design, styling and lighting ideas for this bold, smoky jade hue.
To help you find your dream white, here are the top most popular white paints, including some options from the BEHR® Designer Collection. Clean and pure, ULTRA PURE WHITE® is the whitest white. Use it to help increase the size of a space, or to highlight trim and molding.
To help you find your dream white, here are the most popular white paints, including some options from the BEHR® Designer Collection.
A neutral color palette for your base pieces is the way to go if you want to get that upscale look in your home. Beige tones, hues of white, and grey should be the colors of choice for your furniture, curtains, drapes, and other home accessories.
Hidden Gem. Hidden Gem is a smoky jade that embodies an air of mystery and sophistication.
Top Interior Colors
Both Sherwin Williams and Behr produce high-quality paints, but Sherwin Williams is the more expensive of the two. If you want a paint job that will stand the test of time, you may want to go for the brand that produces more durable and longer-lasting paints, even if it's expensive.
Behr colour experts have gathered the BEST advice for choosing white paint:
Timeless is an ultra-pale cream with a delicate floral feeling. One of our favourites, this tone can be used anywhere you might usually apply white, but gives a softer effect and a warm glow.
Our Architects and Designers Share Six Go-To White Paint Colors for Interior Design
A smoky jade that adds depth and elegance to any room or statement-making accent, the 2026 Color of the Year, Hidden Gem, nurtures calm with its blue-green undertones and encourages self-expression with its vibrancy.
the best white paint color for walls and trim is Benjamin Moore White Dove. It's the perfect warm white – it has a very slight yellow undertone, but it isn't discernable to most. It reads like an ever-so-slightly grayed white. Benjamin Moore White Dove is what we used in this space.
Gray: Gray has become a popular neutral recently, and for a good reason. It's a sophisticated color that can work with various decor styles. Whether you choose a light or dark gray, it's a timeless color that will never go out of style.
Here are five paint colors that real estate professionals and designers consistently recommend to help homes sell faster and for more:
Most Popular Colors
A range of our most popular home interior paint colors, from gray to beige to greige — and every shade in between. These designer-favorite shades are time-tested and livable.
Explore Popular Paint Colors from Behr
White paint isn't “basic” anymore. It's warmer, softer, and way easier to live with. In 2026, the most popular whites all have one thing in common: they make a space feel calm, inviting, and elevated without looking stark or cold.
If yellow is a must-have color for you, avoid using it on walls that overlook the bed while lying down, and opt for lighter tones to reduce its stimulating effect. Like yellow, red is also a stimulator and can evoke wildly mixed emotions.
Dark or muddy browns, intense reds or purples, neon shades, certain pastels, cool grays and primary colors often appear harsh in natural light, absorb excess heat or feel out of place depending on climate and neighborhood context.
The Designer-Favorite Color of 2026
“Clients are craving warmth, including taupes, sands, mushrooms, and creamy whites that feel cozy and timeless. Gray, once sleek and modern, now reads cold and flat; those warm neutrals wrap a space in calm and connection.”
What's the best house color for resale? Simple tones, such as gray and white, tend to be popular no matter the geographical area and can help your home sell. These colors are used often in the highly sought-after new, modern looks. Buck Christensen, owner and president of Eagle Siding, Inc., recommends this route.