Benjamin Moore White Dove OC-17 is universally recognized as their most popular, best-selling paint color. It is a soft, warm white that is endlessly versatile, making it the top choice for walls, trim, and cabinetry.
Cool gray is being replaced by "mushroom" neutrals (warm taupes and greys with subtle green or violet undertones), warm earthy khakis, and soft, natural sages.
Top 10 Timeless Paint Colors for Your Home
Joanna Gaines' go-to white paints are all part of her exclusive Magnolia Home by Joanna Gaines paint line. Her favorites are tailored for specific looks and spaces:
Benjamin Moore's 2026 Color of the Year is Silhouette AF-655. It is a rich, warm, and sophisticated blend of espresso brown (burnt umber) with delicate charcoal undertones.
Beige, taupe, and "mushroom" neutrals are officially replacing the cool, sterile grays of the last decade. Designers are leaning into warm khakis, sandy beiges, creamy whites, and earthy tones that add a cozy, comforting energy to spaces.
Benjamin Moore revealed their customers' number one choice is White Dove. According to Arianna Barone, color marketing manager at Benjamin Moore, it's regularly topped their best-selling list for years. “White Dove is a go-to for homeowners, contractors and designers alike,” Barone says.
The most popular interior paint colors are soft, warm whites (like Sherwin-Williams Pure White or Benjamin Moore White Dove) and cozy warm neutrals like greige and sandy beige. Stark cool grays are currently being replaced by earthy undertones, deep charcoals, and muted sages.
Red. When Real Simple asked Gaines about the one paint color she would never use in her own home, the HGTV star admitted that there is a bold hue she tends to avoid. “For my own home, I typically tend to lean more toward neutral colors and a clean palette,” she told the magazine. “I might shy away from reds.”
What are the most popular kitchen paint colors? Off-whites, neutrals, blues, grays and greens are all timeless kitchen paint colors. The color palette below brings together 12 of the best kitchen paint colors—all tried-and-tested hues that homeowners love.
To make a home look expensive, rely on sophisticated neutrals, earthy greens, or muted blues rather than stark whites or highly saturated brights. High-end spaces feel cohesive and intentional, using layered tones, natural materials, and high-quality finishes to create a calm, custom feel.
Interior designers are moving away from stark cool whites, "millennial gray," and heavily saturated accent colors. These rigid hues can make spaces feel cold or clinical. The shift is toward warmer, earthy, and highly nuanced tones that prioritize depth and coziness.
Colors that do not combine
Deep green, navy blue, charcoal, and warm neutrals like beige or taupe make a bathroom look expensive, especially when paired with brass or gold fixtures. Rich, moody colors create a luxurious spa-like feel, while high-contrast neutrals like creamy white or soft grey enhance sophistication and space.
For interior design, the overarching color trend is defined by warm, earthy neutrals and soft, airy whites. Instead of cold grays or stark whites, the most popular palettes center on grounding, nature-inspired tones.
Blue: calmness, serenity, peace
Blue has the opposite effects of red and is the most soothing color. Primary blue is used in therapeutic settings for meditation and relaxation because it helps you unwind, find peace, and become more comfortable expressing your inner feelings.
Kitchen cabinet colors that feel dated include stark, clinical all-white, cool minimalist grays, and red-toned woods like cherry or honey-oak. Flat, one-dimensional brown-on-brown color schemes and overly bright primary colors have also fallen out of style.
Joanna Gaines' full name is Joanna Lee Stevens Gaines (her maiden name is Joanna Lea Stevens).
The most popular bedroom paint colors are shifting away from cool grays toward warm, inviting tones like creamy off-whites, greige, soothing earth greens, and cozy deep blues. These shades focus on creating a tranquil, spa-like, or enveloping atmosphere.
Benjamin Moore White Dove OC-17 is universally recognized as their most popular, best-selling paint color. It is a soft, warm white that is endlessly versatile, making it the top choice for walls, trim, and cabinetry.
Most Popular Colors
A range of our most popular home interior paint colors, from gray to beige to greige — and every shade in between. These designer-favorite shades are time-tested and livable.
Benjamin Moore's 2026 Color of the Year is Silhouette AF-655. It is a rich, warm, and sophisticated blend of espresso brown (burnt umber) with delicate charcoal undertones.
White Dove is more creamy while Chantilly Lace is more neutral. White Dove has an LRV of 83.16, Chantilly Lace has an LRV of 90.04. White Dove is a warmer white while Chantilly Lace wins for the whitest white. White Dove looks best in southern or northern exposures.
Avoid painting bedrooms in high-energy or intensely saturated colors like bright red, vibrant orange, or deep purple, as they can disrupt sleep and cause anxiety. Designers recommend steering clear of dark, gloomy shades like black or charcoal (especially in low light), as well as neon tones or cold, flat greys that make a room feel clinical.