Sherwin-Williams (SW) Pure White (SW 7005) has no exact-out-of-the-bottle dupe in the Behr line. The closest Behr equivalents are Arcade White (GR-W08) and Silky White (PPU7-12). Both are slightly softer whites, featuring an LRV of 83 compared to Pure White's 84.
The closest Behr equivalents to Sherwin-Williams Pure White (SW 7005) are Silky White (PPU7-12) or Arcade White. Both offer similar soft, versatile, and slightly warm undertones. For a slightly brighter and crisper alternative, consider Nano White (HDC-MD-06).
Sherwin-Williams Pure White (SW 7005) is a soft, versatile white with slight gray and warm undertones, an LRV of 84. Because it isn't stark, it's highly popular for walls, trim, and cabinets. Its closest equivalents and alternatives in other popular paint brands are detailed below:
SW Pure White is too clean and too light to pair with an earthy kitchen countertop. Instead the kitchen cabinets should have been painted with a warmer neutral (watch video, I show you a warmer neutral for warmer kitchen countertops) like SW Ivory Lace.
Behr's two most popular and best-selling white paint colors are Swiss Coffee (12) and Polar Bear (75). While both are highly sought-after, they serve entirely different aesthetics depending on your lighting and design goals.
Joanna Gaines' go-to white paints are all part of her exclusive Magnolia Home by Joanna Gaines paint line. Her favorites are tailored for specific looks and spaces:
Clean and pure, ULTRA PURE WHITE® is the whitest white. Use it to help increase the size of a space, or to highlight trim and molding.
The reason is this: Although white makes a color lighter, it also removes its vibrancy and brightness. To illustrate just how much color really goes into painting the illusion of white, let's look at my still life painting “Harey Situation.” Lori McNee, “Harey Situation,” oil on canvas, 48 x 36 in.
To make a home look expensive, rely on sophisticated neutrals, earthy greens, or muted blues rather than stark whites or highly saturated brights. High-end spaces feel cohesive and intentional, using layered tones, natural materials, and high-quality finishes to create a calm, custom feel.
5 modern alternatives to pure white (#FFFFFF) [2025]
Yes, Behr can match Sherwin-Williams colors. Home Depot associates have competitor color formulas loaded into their systems, allowing them to mix Sherwin-Williams shades directly into Behr paint bases.
ALABASTER IS OFTEN BEST FOR…
'Whole home' application (walls/trims/cabinets). While the other whites can also be used this way, with trends leaning softer and warmer, colors like Alabaster are stepping up.
Red is universally considered the hardest paint color to cover. Vibrant red pigments are highly transparent and inherently prone to bleeding through subsequent layers. Other notoriously difficult colors to cover include black, dark blue, dark green, and bright yellow.
Yes, Behr is highly comparable to Sherwin-Williams. Professional painters generally regard Sherwin-Williams as the gold standard for durability and smooth application, while Behr stands out as a highly durable, budget-friendly option favored by DIYers.
Because of that balance, Pure White often appeals to homeowners who want their space to feel light and updated without pushing into being cold. Sherwin Williams Pure White sits right between Extra White and the warmer whites, making it a versatile option when you want clarity without contrast.
When selling your house, stick to light, universally appealing neutrals like warm whites, greige (gray-beige), and soft taupe. These shades maximize perceived space, make rooms feel bright and clean, and allow potential buyers to easily visualize their own furniture in the home.
Top 10 Timeless Paint Colors for Your Home
Cool gray is being replaced by "mushroom" neutrals (warm taupes and greys with subtle green or violet undertones), warm earthy khakis, and soft, natural sages.
The best house color for resale is a warm neutral. These timeless shades maximize broad appeal, photograph beautifully, and help buyers envision their own style.
Avoid painting pure white in a room that has no natural light. If your room has low light, you can choose warm grey instead of pure white. If your room has plenty of natural light, you can select a cooler white that will absorb natural light. Warm white can feel like yellow in a room with a lot of light.
Warm, nature-inspired off-whites and "greiges" (a balance of gray and beige) are the most popular wall colors right now. Homeowners are moving away from stark, cold grays in favor of soft, inviting tones that make spaces feel cozy and bright.
Because art is subjective, there is no single "saddest" painting, but a few universally recognized masterpieces frequently evoke profound sorrow.
To help you find your dream white, here are the most popular white paints, including some options from the BEHR® Designer Collection.
Without a doubt, Behr's brightest white is Ultra Pure White. With an LRV of 94, it's a popular choice for trims, cabinets, and walls.
Water Based Paints Stay White For Longer.