Neither brand is universally "better," as both lead the industry. However, they excel in different areas: Benjamin Moore is generally preferred for its richer colors, superior coverage, and smooth application. Sherwin-Williams is often favored for its accessibility, frequent sales, and expansive product range.
Commercial painting contractors generally purchase Benjamin Moore and Sherwin-Williams paints in 2-gallon cans, which brings cost savings to clients. Each brand charges roughly the same amount for their paint, including their top-quality premium paint.
Legendary Benjamin Moore Interior Paint provides better coverage, Zero VOCs, and high fade resistance. They stand out from their competition by manufacturing Gennex colorant, a formula that ensures their deepest colors are just as durable and washable as their white paints.
Yes, on average, Benjamin Moore paints are slightly more expensive than Sherwin-Williams. However, prices fluctuate based on the specific product lines and the frequent sales events Sherwin-Williams offers.
Based on 2026 industry ratings, Benjamin Moore is frequently ranked the highest overall for quality, durability, and color, with their Aura line often cited as best-in-class. Sherwin-Williams (especially Emerald) is a top competitor often ranked #1 for consumer satisfaction, while Behr (at The Home Depot) is highly rated for performance and value.
The most popular interior paint colors are soft, warm whites (like Sherwin-Williams Pure White or Benjamin Moore White Dove) and cozy warm neutrals like greige and sandy beige. Stark cool grays are currently being replaced by earthy undertones, deep charcoals, and muted sages.
Yes, Sherwin-Williams is generally considered on par with Benjamin Moore, and both are top-tier, premium paint brands. While professional opinions vary, Sherwin-Williams is often favored for its application and frequent sales, whereas Benjamin Moore is praised for superior color depth and long-term durability.
Professional painters prefer Sherwin-Williams because of its superior coverage, high-solids formulation, and extensive network of dedicated contractor stores. These benefits translate to time saved on the job, flawless finishes, and reliable supply chains.
For Coverage: Sherwin Williams SuperPaint takes the lead. For Value: Benjamin Moore Ultra Spec 500 is the clear winner. For Budget Projects: Benjamin Moore Super Hide offers solid performance at a low price.
Sherwin-Williams and Home Depot (which primarily sells Behr paint) cater to different needs. Sherwin-Williams offers premium, professional-grade finishes with exceptional coverage and expert support. Home Depot’s Behr brand is heavily favored by DIYers for its budget-friendliness, wide color selection, and easy one-coat coverage options.
Benjamin Moore exterior paints are known for their premium finish, excellent color retention, and outstanding durability. These high-grade products are loved by painting contractors and homeowners alike.
Choose matte for a low-glare, modern look that hides wall imperfections but is harder to clean. Choose eggshell for a slight, velvety luster that is more durable, easier to wipe down, and ideal for everyday use.
Here are five paint colors that real estate professionals and designers consistently recommend to help homes sell faster and for more:
1. Behr. Behr is a favorite among DIY homeowners due to its availability at Home Depot and its reliable performance. Behr's Premium Plus and Marquee lines are praised for their strong coverage and reasonable price point.
No, the Sherwin-Williams paint sold at Lowe's is not the same quality as the paint sold at physical Sherwin-Williams retail stores. While manufactured by the same company, they feature different chemical formulations and are produced in different “good, better, best” tiers.
Yes, on average, Benjamin Moore paints are slightly more expensive than Sherwin-Williams. However, prices fluctuate based on the specific product lines and the frequent sales events Sherwin-Williams offers.
For trim, satin is the superior choice over eggshell. Satin provides higher durability, withstands frequent wiping, and offers a slight, elegant luster that makes architectural features stand out. Eggshell is generally too soft for high-traffic trim areas and is best reserved for walls.
Cool gray is being replaced by "mushroom" neutrals (warm taupes and greys with subtle green or violet undertones), warm earthy khakis, and soft, natural sages.
Both Sherwin-Williams and Benjamin Moore are top-tier paint brands favored by professionals and designers. Benjamin Moore is generally celebrated for superior color depth, clarity, and ease of touch-up. Sherwin-Williams excels in overall durability, ease of application for DIYers, and frequent promotional sales.
Red is universally considered the hardest paint color to cover. Vibrant red pigments are highly transparent and inherently prone to bleeding through subsequent layers. Other notoriously difficult colors to cover include black, dark blue, dark green, and bright yellow.
Benjamin Moore is owned by Berkshire Hathaway.
Berkshire Hathaway acquired Benjamin Moore in 2000, and the company has operated as a wholly owned subsidiary ever since.
Professional painters usually use contractor-grade or pro-line paints that aren't always available at your typical home improvement store. These include: Sherwin-Williams ProMar, SuperPaint, or Emerald lines.
Color depth, durability, coverage, and even indoor air quality all play a role in how successful, and long-lasting, your project will be. That's why professionals and homeowners alike consistently turn to Benjamin Moore paint for their projects.
Behr, Sherwin-Williams, and Benjamin Moore are the top three paint brands, each excelling in different areas. Behr is the best for budget-conscious DIYers and convenience, Sherwin-Williams offers superior durability and pro-grade versatility, and Benjamin Moore provides unmatched color depth and designer-level finishes.