Americans are drinking a lot of water, but they are on the fence about how best to do it. More than $2 billion in reusable water bottles were sold in the United States in 2022, up from around $1.5 billion in 2020, according to Greg Williamson, the president of CamelBak, which is a maker of reusable bottles.
A study by CivicScience revealed that 60% of US adults have adopted reusable water bottles. To put this into perspective, that's 155 million individuals making a conscious choice for sustainability.
Reusable Water Bottle Market Insights
Reusable Water Bottle Market size was valued at USD 8.92 Billion in 2023 and is poised to grow from USD 9.31 Billion in 2024 to USD 13.28 Billion by 2032, growing at a CAGR of 4.4% during the forecast period (2025-2032).
State of the market
In 2023, U.S. bottled water sales volume amounted to approximately 15.9 billion gallons - the highest volume of bottled water ever sold in the United States.
As of this year, research shows that about 60% of Americans own a reusable water bottle. However, it has also been estimated that Americans own, on average, 7.24 reusable bottles.
Using a reusable water bottle is a common practice for 69% of Gen Z, making it a very easy and popular way to reduce plastic consumption among young people. Americans who own a reusable water bottle can experience a substantial return on their investment, saving $1,350 and 120 single-use bottles annually.
All bottled water containers, whether packaged in PET, HDPE, or PC plastic, are 100% recyclable. PET plastic bottles and jars have an overall recycling rate of 29.1%, according to the EPA. On that same webpage, EPA reports the recycling rate for ALL plastic (PET, HDPE, PP, etc.) is 8.7%.
The Dasani brand of bottled still water, launched in 1999 by Coca-Cola, currently dominates the market, with a 12 percent global share, followed by the French brand Evian (9 percent), owned by the Danone group.
The roots of this trend largely lie in the countercultural 1960s and 1970s, when bottles like those made by Nalgene became available and popular among a niche market of hikers, campers, and “crunchy” eco-conscious consumers, early adopters of consumerist environmentalism, such as the rise of “reduce, reuse, recycle" in ...
Hutchings cites food safety expert Trevor Craig of Microbac Laboratories for a general rule of thumb when it comes to replacing water bottles. In a Well+Good story, he said that the lifespan of hard plastic reusable water bottles to be about one year and that of stainless steel to be be three years.
Although they're a great way to stay hydrated on the go, they can also be a breeding ground for bacteria and mold if you don't give them a good scrub every now and again. “Everything that touches our reusable water bottles can transmit bacteria.
The global market for reusable packaging was valued at USD 125.2 billion in 2023 and is estimated to grow at a 6.1% CAGR from 2024 to 2032, driven by stringent government regulations promoting sustainability.
Reusable Water Bottle Market Size was valued at USD 8.5 Billion in 2022. The Reusable Water Bottle market is projected to grow from USD 8.9 Billion in 2023 to USD 12.7 Billion by 2032, exhibiting a compound annual growth rate (CAGR) of 4.60% during the forecast period (2024 - 2032).
Why it's important to clean a reusable water bottle. A 2022 independent study found that the average reusable water bottle contains 40,000 times more bacteria than a toilet seat.
One reusable water bottle can replace the 167 single-use bottles the average American buys in a year. With our average life span soaring to 80 years old, you could theoretically save $17,290 in your lifetime with a reusable water bottle. Thousands of disposable water bottles litter our county.
Why Is Spring or Glacier Water the Best Water to Drink? Drinking spring or glacier water offers several advantages that make them superior choices for hydration: Nutrient-Rich: Both spring and glacier waters are enriched with essential minerals like calcium, magnesium, and potassium.
Number 1 – PET (Polyethylene terephthalate)
It is usually found in bottles containing liquids such as water or oil.
Acqua di Cristallo Tributo a Modigliani- $60,000
Acqua di Cristallo Tributo a Modigliani holds the Guinness World Record for the most expensive bottled water since 2010.
Reusable Water Bottle Purchase Statistics
Our survey revealed that more than half of Americans (55%) have purchased a reusable water bottle in the past year because they are environmentally sustainable.
These bottles fill up our landfills, and we need landfill space to bury trash that can't be recycled. Throwing away plastic also hurts the environment in other ways. As plastic decays, it can give off chemicals that get into our water and air and can make people, plants, and animals sick.
San Francisco Becomes The First City to Ban Sale of Plastic Bottles.
(That's typically the minimum life expectancy of a reusable water bottle.) Many bottles cost under $20, and come in various styles to fit your budget and personal need. Say you have a family of four, and all four of you buy $20 reusable bottles. That's an $80 investment.
In the 70s, Nathaniel Wyeth successfully invented a scalable way to mold PET into bottles, which revolutionized the beverage industry, as they were cheaper and more durable, and they could be produced in a wide range of shapes and sizes.
How much plastic is saved by using a reusable water bottle? Around the world, one million plastic bottles are purchased every minute. By using a reusable water bottle, you could prevent an average of 156 plastic bottles from filling our oceans annually. Every year, 15 million tons of plastic enter the sea at a minimum.